TracPlus Continues Rapid Expansion with Appointment of New Global Marketing Manager Matt Hardy

Auckland, 15 June 2023 - TracPlus, global leader in wildfire response management solutions, is pleased to announce the appointment of Matt Hardy as Global Marketing Manager. This appointment marks the fifth strategic addition to the team in recent months, showcasing the dynamic growth phase TracPlus is currently undergoing. With Matt on board, the company is prepared to further accelerate its trajectory, broadening its tracking solutions to safeguard more people working in the world’s most dangerous environments.

With a proven track record in marketing and a passion for driving business expansion in B2B software businesses, Matt brings a wealth of experience to his new role at TracPlus. As the Global Marketing Manager, he will spearhead the company's efforts to enhance its brand presence, strengthen customer engagement, and drive revenue growth in the aerial firefighting segment alongside new ground-based markets.

Tim Lynskey, CEO of TracPlus says he is thrilled to welcome Matt Hardy to the TracPlus team.  

“His ability to identify new opportunities and his expertise in crafting compelling marketing campaigns will be invaluable in achieving TracPlus's mission of ensuring the safe return of those operating in high-risk environments,” says Tim.

Prior to joining TracPlus, Matt held key marketing positions in prominent software organizations, where he played a vital role in driving market penetration and revenue growth. His ability to identify new opportunities and his expertise in crafting compelling marketing campaigns will be invaluable in TracPlus's mission.

Matt says he is honored to join TracPlus at such an exciting time in the company's growth.

“TracPlus has already established itself as a leader in the communication and asset tracking solutions space, and I'm eager to leverage my expertise to help bolster their vital mission: ensuring more crews are brought home safely from around the globe," says Matt. 

Matt’s appointment comes at a pivotal moment for TracPlus as the company has recently seen record growth and is pursuing emerging opportunities globally. With his expertise in digital marketing and data-driven strategies, Matt is set to advance TracPlus's customer acquisition and retention efforts. TracPlus is well-positioned to strengthen its standing as a leading provider of advanced tracking and communication solutions in the aerial wildfire and wider aviation markets.

About TracPlus

TracPlus specializes in developing leading telemetry and data solutions that make wildfire-fighting organizations safer and more efficient. TracPlus is the only commercial provider to deliver a whole-of-country solution for integrated aircraft tracking in the wildfire management space. We do this by tying multiple data streams and asset types into a single view of the truth for mission-critical operations and deliver situational awareness to operators, irrespective of who owns the asset, what the asset is, who provides the tracking, or what the platform or signal type is — be it IP, IoT, cellular or satellite. 

Our powerful, cloud-based platform enables our customers to track, manage, monitor, and message their personnel and resources, including land, maritime, and aviation assets, to keep crews safe, conserve resources, and maximize coordinated efforts. As the trusted provider of the mission-critical tracking and communications platform for first responders, government agencies, militaries, and other critical operators around the world, TracPlus has been present at virtually every major disaster response globally in the past five years, ensuring crews get home safe.

Company History

TracPlus has its roots in search and rescue after a boating triple-fatality in 2003 off the coast of New Zealand's South Island. The vessel had a traditional 121-style rescue beacon which provided a basic locational signal but due to the requirement of multiple satellite passes to pinpoint the rescue location it meant that four possible locations for the party were identified on different sides of the country. It wasn't until almost three hours after the initial incident occurred that the rescue team were able to find the vessel by which time three of the six occupants had succumbed to the treacherous conditions.

Following this incident, the pilot of the rescue helicopter and a local technology enthusiast got together to come up with a better way to find people in distress; by actively tracking them all the time, not just when they need help. In late 2005, a small satellite-based tracking terminal was fitted to a helicopter and 18 months later, TracPlus Global was born. Since then we've earned the trust of customers in over 40 countries, have supported over 9,500,000 operational hours of firefighting, search and rescue, EMS transfers, and more. 

For more information, contact TracPlus at marketing@tracplus.com